Typology of Information and Communication Technology Users

 The Pew Internet & American Life Project, which has been conducting research on how Americans use the Internet for several years now, recently released a report categorizing information and communication technology users. According to this report, 49% of Americans only use social networking sites occasionally. This includes blogs, IM, chat rooms, and sites like MySpace, Facebook and Flickr.

They categorize users into three main types: Elite, Middle-of-the-Road and Few Tech Assets. Each of these categories is broken down further. Elite users, which make up 31% of the population, are broken down into the following categories: Omnivores, Connectors, Lackluster Veterans and Productivity Enhancers.

Curious about what kind of user you are? Take the quiz, then read the report. It’s quick and easy and you’ll get results immediately.

One caveat though: I took it and it classified me as a Connector, which was a bit of a surprise, since I don’t own a cell phone. I think I’m a lackluster veteran, as depressing as that sounds. What’s your internet type? Let us know.

1 Comment »

  1. Fred said

    I find that I most resemble a low-carb beer: light but satisfying. While I may own/use many of these technological marvels, I look upon them as tools but not as paradigm shifters.

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