Too Much Information?

Do you at times feel like you are drowning in a glut of information and data? Well, quite honestly, you are. According to this recent study HMI? How Much Information, the American consumer is subjected to almost 12 hours of information (defined “… as flows of data delivered to people and we measured the bytes, words, and hours of consumer information a day.”) or 1.3 TRILLION hours in 2008. And information from the workplace was not included. No wonder we are tired. Information overload in the business environment is addressed here. “Information overload” is a term coined by Alvin Toffler.

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