Millennials Prefer Print to Ebook

At least that is the upshot of a survey undertaken by Publishing Technology that “…has revealed that young people on both sides of the Atlantic are avid readers, but overwhelmingly prefer print books to ebooks.” This format choice is echoed by a recent Pew report  A Snapshot of Reading in America 2013. And here are nine additional studies supporting these observations. You might also like to peruse this February 22, 2015 article from The Washington Post: Why digital natives prefer reading in print. Yes, you read that right.

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