For an in-depth look at SnapChat, a secretive company, read its IPO. Here are some interesting data: what risk factors might hinder its growth?(p 12); it had 158 million Daily Active Users at the end of December 2016(12); age and title of its executive officers (125); that “Our team is kind, smart, and creative” (119); that “Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way that people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.” (60); who they think their audience is (66); and their top ten advertising markets (118). Much more can be gleaned from this document.
A Look Inside SnapChat